At Mamatoto, we believe that baby carrier safety should be as important as comfort and convenience. Our carriers are carefully designed to support your little one’s healthy development while keeping you connected, hands free, and confident.

One question we often get asked is why our carriers do not offer a forward-facing position. The short answer is simple: your baby’s safety and comfort always come first.

As tempting as it can be to let your little one face outward and explore the world, research shows that forward-facing can put strain on a baby’s spine, hips, and pelvis, especially when they are still developing. It can also make it harder to support the natural “M” shape, with knees higher than bum, that promotes healthy hip growth.

Many parents assume that the Hip Dysplasia Institute’s hip-healthy certification applies to every position in a carrier. The truth is that this rating only covers the inward-facing position. Outward-facing has not been part of their testing, which is something most people do not realise.

When we were first designing Mamatoto carriers, we even created a forward-facing prototype and put it through testing. The more we learned, the clearer the risks became. We could not move forward with a design that might compromise your baby’s physical development or comfort.

Instead, we created the Nomad, an ergonomic carrier that allows your baby to ride high on your back. This position gives your little one the same wide view of the world and plenty of space for interaction, while still keeping them safely supported in a hip-healthy posture. It is the best of both worlds: curiosity and connection for them, peace of mind for you.

At the end of the day, baby carrier safety is not just about ticking boxes. It is about keeping your baby close, supported, and nurtured in all the right ways.

Hands free. Hearts full. Mamatoto.